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Apa perbedaan SEO On-page dan SEO Off-page

techind

28 Sep, 2022

Foto oleh Oleksandr Pidvalnyi

SEO On-Page adalah optimasi (perbaikan) situs web dan halaman web individual yang meningkatkan peringkat situs web atau halaman web individual pada halaman hasil mesin pencari. Dalam bahasa sederhana, optimasi (perbaikan) halaman web disebut SEO On-page.

SEO Off-Page adalah kegiatan yang dilakukan di luar website agar website anda mendapatkan posisi yang lebih baik di SERP (Search Engine Result Page). Sederhananya, aktivitas offline seperti membangun backlink berkualitas, media sosial, dll. disebut SEO off-page atau off-site.

Kenapa SEO On-page penting ?

Kebanyakan orang menemukan sesuatu di internet melalui mesin pencari seperti Google, dan jika blog Anda tidak diberi peringkat di Google, orang-orang itu tidak akan menemukan blog Anda. Itu sebabnya Anda harus siap untuk menentukan peringkat posting blog Anda di Google. Akan lebih baik untuk mempelajari teknik optimasi mesin pencari (SEO) untuk ini.

Kenapa SEO Off-page penting ?

Bayangkan apa yang akan terjadi jika dua situs web menulis artikel dengan topik yang sama dan kualitas yang sama.

Siapa yang akan menjadi nomor 1 di Google?

Google membutuhkan banyak faktor ini untuk menentukan mana dari dua situs ini yang menempati peringkat pertama, mengasumsikan bahwa kedua situs dioptimalkan menggunakan strategi SEO on-page yang sama, jadi dalam kasus ini Google menggunakan sinyal SEO di luar situs.

Dalam hal ini, dari kedua situs tersebut, situs dengan backlink kualitas tertinggi (situs dengan SEO off-page terbaik) akan menempati peringkat pertama.

Artikel di tulis oleh

Putri Rahmawati

Terimakasih telah membaca tulisan saya di blog initechind. Salam Ghost Writers dan Keyboard Kreatif.

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